PCM_00016 Comunicación Oral 1
Título: Perceptions on water based active tourism: A qualitative analysisResumen: This study explores factors influencing user dissatisfaction in water sports companies in the Andalusian coast. Thematic Content Analysis was used to identify specific service aspects that triggered negative perceptions.This research is part of the R+D+I project funded by the Complementary Marine Science Plan of Andalusian […]
PCM_00116 Comunicación Oral 3
Título: Perceptions on water based active tourism: A qualitative analysisAutores: PABLO ARMARIO, LAURA ARJONA, ANTONIO GUEVARA Y CARLOS ROSSIResumen: This study explores factors influencing user dissatisfaction in water sports companies in the Andalusian coast. Thematic Content Analysis was used to identify specific service aspects that triggered negative perceptions.This research is part of the R+D+I project […]
PCM_00116 Comunicación Oral 2
YA PRESENTADA Y PUBLICADA Título: Data science platforms as online marketing and analytics tools for positioning of blue tourism companiesAutores: NATALIA HUSTOVA, MARTA LOZANO, ANTONIO GUEVARA Y CARLOS ROSSIResumen: The aim of this research is to develop a technological solution that responds to the blue tourism companies needs of new marketing models in online environments, […]
PCM_00116 Comunicación Oral 1
YA PRESENTADA Y PUBLICADA Título: Data science platform for blue tourism analysis and online marketingAutores: MARTA LOZANO, NATALIA HUSTOVA Y ANTONIO GUEVARAResumen: The project aims to promote blue tourism by creating a technological platform for data science through a marketplace that centralizes promoting and marketing tourism products and services in coastal destinations of Andalusia.This tool […]
Póster PCM_00116
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