YA PRESENTADA Y PUBLICADA
Título: Data science platform for blue tourism analysis and online marketing
Autores: MARTA LOZANO, NATALIA HUSTOVA Y ANTONIO GUEVARA
Resumen: The project aims to promote blue tourism by creating a technological platform for data science through a marketplace that centralizes promoting and marketing tourism products and services in coastal destinations of Andalusia.
This tool raises awareness of blue tourism and the sustainable development of tourism activity, protecting marine resources through recommendations that encourage users to choose the most respectful tourism option, as well as an intelligent analysis of the data generated by the platform for destination managers and companies to improve the design of their tourism strategies and decision-making sustainably and respectfully with the marine environment.
The benefits that the platform brings thanks to its functionalities are:
To achieve sustainable governance of Andalusian destinations and their marine resources through the design and implementation of strategies that respond to the problems and needs of the demand and the economic, social and natural environment.
To improve the competitiveness and online visibility of blue tourism companies, especially micro-SMEs, in a free and intuitive tool for marketing and analysis, visualisation of data in dashboards. This also enables the long-term sustainable and viable development of their businesses through appropriate strategies and intelligent data-driven decision making.
To promote blue tourism establishments by favourably positioning the most sustainable and best rated establishments according to the user opinion sentiment analysis module.
To raise awareness and encourage travellers to book blue tourism services and other complementary ones through centralised marketing in a single tool. Users can thus purchase their complete tourism experience on the platform and choose the most sustainable option thanks to the information provided.
To improve satisfaction and the tourism experience based on sustainability thanks to the module for generating personalised recommendations according to travellers’ interests detected through their activity on the platform.
To ensure collaboration and creation of public-private blue tourism synergies thanks to the interoperability of the tool that allows participants to sell their products and services both individually and in packages with other companies/organisations.
Congreso: ICOT 2025: International Conferences on Tourism (ICOT) (Dubrovnik)»
